Forship Reinforces Pink October + Blue November Campaigns

Forship Group launched the corporate campaign “Taking care of yourself is taking care of everyone”, with the slogan “Health has no gender: prevention is for everyone”, unifying awareness initiatives on breast, cervical, and prostate cancer across all company operation sites.

The initiative, developed by the Marketing, Human Resources, and Sustainability teams with support from the Executive Board, marks the first full implementation of the unified campaign model adopted after the 2023 rebranding.

The integrated action includes lectures, discussion circles, themed safety dialogues (DDS), workplace stretching sessions, and the distribution of informational kits—T-shirts, eco-bags, keychains, and lip balm—along with other in-person activities across Forship’s various fronts. In addition, a corporate online lecture was held on November 17, open to all employees.

Early Diagnosis

The initiative ensured exemption from co-payment for breast exams (October) and prostate exams (November), aiming at early diagnosis. Records and results from the initiatives will be consolidated into a corporate report to monitor impact and engagement. For the company, the campaign reinforces the integration of health, safety, and the ESG pillar, incorporating self-care into daily work routines.